Alex Cooper Is Making It Worse — The Alix Earle Saga Just Got a New Character

The Alex Cooper and Alix Earle situation just escalated and there are now more players involved. After Cooper's callout video, Earle responded with "say less" and then went completely silent for 24 hours while the entire internet waited. When we finally got something from Earle it wasn't even a direct response — just a reaction video with her friends. And her energy? Completely unbothered. Now Brianna Chickenfry has entered as team Earle, Cooper has responded by posting private DMs, and Brianna has fired back with a video of her own. Meanwhile Earle still hasn't fully spoken her piece. Coming from a decade in PR — what Alix Earle is doing right now is one of the smartest moves I've seen. Cooper keeps making her the moment. And when Earle does speak, everyone is going to be listening.

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