Copy his playbook

Presented by Zapier: https://zapier.com/


Guest links:
👉 Marik Hazan (LinkedIn): https://www.linkedin.com/in/marikhazan/
👉 Feltsense: https://feltsense.com/


They’ve created 1,000+ AI “founders”—and some are already launching products, talking to users, and making money on their own.

In this episode of The Next New Thing, Andrew Warner sits down with Marik Hazan, founder of Feltsense, to break down how his team is building a system where agents don’t just assist founders—they are the founders.

Marik walks through how their platform scans the internet for trends, generates startup ideas, launches landing pages, talks to users, and iterates on products—all without human input. The goal isn’t just automation—it’s building a system that can spin up and test thousands of startups in parallel.

They also explore what happens when AI founders hit real-world limits, why humans are still part of the loop (for now), and what it would take to build a zero-person unicorn.

This isn’t a demo of tools—it’s a look at what entrepreneurship might look like when software can run the entire playbook.

⏱ Timestamps
00:00 1,000+ AI founders created
00:18 What this system actually is
00:36 How ideas are generated from the internet
01:12 Turning trends into startup ideas
01:57 Deploying an AI founder
02:42 AI-built landing pages and products
03:18 How agents do customer research
04:03 Posting, testing, and gathering feedback
05:15 Calling and texting with AI founders
06:09 From idea → validation → product
06:45 Watching an agent’s “thought process”
07:57 Do AI-run startups actually make money?
08:15 The idea of a zero-person unicorn
08:42 Humans working for AI founders
09:36 Why multiple agents are needed
10:21 The future of agent communication layers
11:24 Why humans still matter (for now)
12:27 Early revenue experiments
13:21 Scaling to thousands of founders
13:57 Funding: $5.1M raised

👉 Join us: https://thenextnewthing.ai/