Inside the Mind of YouTube's Anthony Bourdain
Today on The Colin & Samir Show we sit down with Thomas Brag, co-founder of Yes Theory. For over a decade Yes Theory has told hopeful, human stories about the world, even as the internet rewards the opposite. We get into how he thinks about positivity versus virality, why he assumes no one cares about a video until he gives them a reason to, and how reframing an idea can turn something nobody watches into one of your biggest hits.
00:00 - What is Yes Theory
04:39 - Balancing Positivity and Virality
09:01 - Videos vs. Shows and the Future of YouTube Formats
15:02 - The Dream That Changed Everything
23:04 - Creator Vs Filmmaker Mindset
32:27 - How the YouTube Landscape Has Changed
44:12 - The Pursuit of Real in an Absurd Internet
48:03 - Finding Stories No One Has Told Before
1:03:33 - Avoiding Exploitation and Building Trust With Subjects
1:11:30 - The Best Story They Never Planned
