Is Perplexity the easy mode for AI Agents?!

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Guest: Matt Symes
Company: https://levership.com/

A consulting business doing over $35 million in portfolio revenue isn't using AI to write emails—they're using it to completely rethink how sales works.

In this episode of The Next New Thing, Andrew Warner sits down with Matt Symes, founder of Levership, to break down the AI workflows his team uses to find highly targeted prospects, build better outreach, and prepare for every sales conversation. Instead of relying on generic prompts or massive lead databases, Matt shows how he uses Perplexity Computer, Model Council, and OSINT (Open Source Intelligence) to generate precise prospect lists, create "warm collisions" instead of cold outreach, and automatically prepare detailed dossiers before every meeting.

The real shift is that AI isn't replacing salespeople—it's helping them think better. By combining research, reasoning, and repeatable workflows, AI becomes a strategic partner that helps teams build trust faster, personalize outreach at scale, and spend more time having meaningful conversations instead of searching for information.

Timestamps
00:00 Matt's business and revenue
00:13 Using Perplexity Computer to generate leads
01:08 Finding thousands of qualified prospects automatically
03:19 Why specificity matters when prompting AI
05:20 Using Model Council to build better prompts
08:08 Creating "warm collisions" instead of cold outreach
11:20 Why Perplexity is Matt's AI thinking partner
12:11 Building AI-powered meeting dossiers with OSINT
15:51 Automating meeting prep every morning
17:13 The AI recorder Matt uses for every meeting
18:39 Turning conversations into better sales workflows
19:24 The biggest mistake people make with AI lead generation

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#AI #Sales #Perplexity #LeadGeneration #BusinessAutomation #TheNextNewThing #Zapier