Nat Eliason behind-the-scenes with OpenClaw

Presented by Zapier: https://zapier.com/

Resource mentioned:
1. Tools Nat used to build Felix
2. Unedited transcript for the Felix interview
3. More
👉 All here:https://thenextnewthing.ai/nat-eliason-felix

Guest links:
👉 Nat Eliason (LinkedIn): https://www.linkedin.com/in/nateliason/
👉 Masinov: https://masinov.co


An AI agent made $177,000 running its own business—and then got interviewed about it.

In this episode of The Next New Thing, Andrew Warner does something unusual: he interviews Felix, an autonomous OpenClaw agent, before talking to its human co-founder, Nat Eliason.

Felix explains how it operates, where it’s actually autonomous (and where it’s not), and how it manages real revenue streams—from selling products to handling customer support. Then, Nat breaks down how the system works behind the scenes: how Felix launches products, builds marketplaces, manages other agents, and continuously spins up new businesses.

You’ll see how a simple experiment—“build something overnight and sell it”—turned into a multi-product ecosystem including PDFs, marketplaces, services, and agent-native tools.

The bigger idea: we’re moving toward a world where AI agents are not just tools—they’re economic actors.

⏱ Timestamps
00:00 Felix made $177K as an AI agent
00:27 Interviewing an AI agent (first ever)
01:12 Where Felix is actually not autonomous
02:24 Tools Felix runs on (OpenClaw, Claude, Discord)
03:00 Limits: memory, judgment, and calls
03:27 How Nat improves Felix through system design
04:03 Learning from real mistakes in production
05:06 First product: AI-generated PDF sold on X
06:09 $1K+ in sales overnight
07:03 Iterating products based on user feedback
08:06 Building Claw Mart (agent skill marketplace)
09:36 Why marketplaces beat service businesses
11:24 Selling OpenClaw setup services ($2K + $500/mo)
12:27 Why they paused the service business
13:21 Building an agent-first CRM (Sodex)
15:00 How agents manage customer context
17:15 Running the company entirely in Discord
18:00 Paperclip: agents managing other agents
20:15 When to split into multiple agents
22:12 Why Felix doesn’t write code
24:00 Debugging, tickets, and agent workflows
25:48 How new product ideas emerge
27:00 AI-native newsletters for agents
28:03 Agent-friendly content distribution
30:09 The future of agent-driven commerce
31:57 Why Nat isn’t going all-in (Alpha School)

👉 Join us: https://thenextnewthing.ai/