Google Just Quietly Killed Your Checkout Page. What It Means For Sellers

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Google just launched a Universal Cart and Universal Commerce Protocol (UCP) that allows AI agents to complete purchases directly inside Search, YouTube, and Gmail without shoppers ever visiting your website. Nike, Walmart, and Sephora are already signed on, and Morgan Stanley projects $385 billion in AI-agent-driven ecommerce spending by 2030. In this video, I break down what this means for your online store and the three data-driven moves you need to make right now to stay visible and profitable in an AI-first shopping world.

0:00 Intro
0:45 What Actually Happened
3:57 Why This Is Happening Now
4:55 What It Means For Your Store
8:44 What You Should Do Right Now


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