I Took Down McDonald's & Wendy's... Now I Make Millions | Patrick Terry

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Patrick Terry didn’t build P. Terry’s by chasing trends, franchising fast, or playing the fast food game like everyone else.

He started in his late 40s with a 527-square-foot burger stand in Austin, Texas.

Across the street were McDonald’s, Wendy’s, Jack in the Box, Taco Bell, Taco Cabana, and more.
Today, they’re gone. P. Terry’s is still standing.

In this episode, Patrick breaks down how he built 38 locations, protected the culture, refused private equity, and kept quality alive in an industry built on shortcuts.

He talks about working 7 a.m. to midnight, nearly selling the company, building with his wife Kathy, and why ego destroys businesses.

This is a conversation about discipline, fairness, loyalty, and what it really costs to build something that lasts.

Patrick Terry didn’t just build a burger chain. He built a brand people love.


00:00 Intro
06:28 Growth Strategy, Texas Focus, and Early Competition
10:49 Fresh Ingredients, Customer Insight, and Simple Menus
15:28 Pricing, Fair Profit, and Customer Loyalty
18:53 Employee Care, Community Giving, and Sponsor Break
23:06 Restaurant Culture, Accountability, and Leadership Changes
28:46 Marriage, Partnership, and Starting Later in Life
34:44 Franchising, Selling the Business, and Staying Independent
39:13 Work Ethic, Humility, and Respecting Employees
48:55 Social Media, Branding, Architecture, and Milkshakes


Checkout P. Terry's here
Instagram: https://www.instagram.com/p_terrys/

🍔 P. Terry's Burger Stand: https://www.pterrys.com

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