Just give Claude these skills

Presented by Zapier
https://zapier.com/

Get the skills here:

https://github.com/coreyhaines31/marketingskills

“Years and years of marketing work can now be done in a single week by one person.”

That’s not hype. In this episode, Andrew Warner sits down with Corey Haines, founder of Conversion Factory, to show exactly how AI agents can replace massive chunks of traditional marketing execution — from SEO to email to analytics to paid ads.

Corey live-builds a marketing engine for a brand-new AI concierge business, starting from a single-page site and turning it into a scalable, SEO-driven growth machine. Using Claude Code and his own structured “marketing skills,” he demonstrates how founders can:

- Launch full Next.js websites from scratch
- Create conversion-optimized landing pages
- Generate programmatic SEO pages at scale
- Build automated email nurture sequences
- Run SEO audits that used to cost tens of thousands of dollars
- Connect analytics, attribution, and paid ads — without an engineering team

The key shift? AI isn’t just helping write copy anymore. It’s executing strategy, installing infrastructure, and making technical changes across your codebase.

This episode is especially relevant for SaaS founders who love building — but struggle with distribution. Corey shows how marketing can now be treated like software: modular, repeatable, and automated.

Guest Links

Corey Haines on LinkedIn: https://www.linkedin.com/in/corey-haines/
Conversion Factory: https://www.conversionfactory.co/



Episode Highlights / Timestamps
00:00 10x more marketing, 10x faster with AI
00:18 Introducing Corey Haines & Conversion Factory
00:36 Why building is fun — but getting users is hard
00:45 Turning a side project into real revenue
01:21 Why single-page websites don’t scale
02:06 Installing Claude Code for marketing workflows
04:12 Building a full landing page from scratch
05:33 Installing AI marketing “skills”
06:54 Rewriting the homepage with structured copy
08:15 What programmatic SEO really is
10:12 Scaling integrations into hundreds of pages
12:09 Exponential growth via combinations of tools
13:57 Building automated email nurture sequences
18:18 Why six emails (not eight)
19:21 Adding product marketing context for better output
21:18 Running a full SEO audit automatically
22:57 Why agencies charging $10k+ for SEO are in trouble
24:09 Overview of all marketing skills available
25:48 Connecting analytics without engineers
27:00 Managing paid ads through AI
29:06 Fixing technical SEO automatically
30:00 Why marketing + vibe coding is the next frontier


👉 Join us: https://thenextnewthing.ai/