The Sales Secrets That Built a Billion Dollar Media Network | Lynnwood Bibbens

Learn from the millionaires and billionaires we interview on calls every week. Sign up for our community here: https://www.skool.com/schoolofmentors/about


Lynnwood Bibbens is the founder of ReachTV and an entrepreneur who has done billions of dollars in business across tech, media, retail, and entertainment.

But before the airport screens, NFL partnerships, and billion-dollar deals, he was a college kid selling Cutco knives and learning how to close.

He turned that early sales experience into a $38 million business, then built another company from zero to $250 million by finding hidden money inside his existing customers.

During the pandemic, when travel was frozen and airports were empty, Linwood doubled down and acquired CNN Airport.

Today, ReachTV controls media across airports, gates, restaurants, and traveler networks, turning one of the most valuable audiences in America into a massive distribution platform.

In this episode, Lynnwood breaks down sales, relationships, serving customers, building billion-dollar businesses, buying CNN Airport, why “distribution is emperor,” and how to turn no into not yet.


00:00 Intro
00:49 Creating ReachTV and Serving the Customer
07:34 Building an Early Deal-Based E-Commerce Site
09:48 Relationships, Mentorship, and Early Entrepreneurial Lessons
18:38 Finding Scalable Markets and Financing Growth
25:05 Film Finance, Distribution, and the Idea for Reach TV
32:07 Building Reach TV and Expanding Through Airports
42:15 Media, Streaming, and Changes in Consumer Behavior
47:52 Dream Sessions, Live Sports, and Reach TV’s Growth
50:35 Retail Media and Real-Time Performance
52:31 Advice to the Next Generation and Legacy
54:10 Sales Lessons, Book Mention, and Closing


Find Lynnwood Bibbens here
Instagram: https://www.instagram.com/lynnwoodbibbens1/

Check out Reach TV here!
https://reachtv.com/

Enjoyed this video? Please leave a like and subscribe! - @TheSchoolofHardKnocksPodcast

Follow our main YouTube channel here: @theschoolofhardknocks

Subscribe to our newsletter: https://schoolofhardknocks.beehiiv.com/subscribe

Check Out Our Merchandise Here: http://shophardknocks.com

Our Equipment and Books We Recommend: https://www.amazon.com/shop/theschoolofhardknocks