They're Lying To You About How To Get RICH! From No Experience to a $2.2B Toy Empire | Ronnen H

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Ronnen Harary helped build one of the most powerful toy empires in the world. He started at 23 with handmade Earth Buddies, selling them on the streets before landing Kmart.

Then came the failures: dead products, empty shelves, missed opportunities, and the billion-dollar mistake of passing on Beyblade.

But that failure became the lesson that built Bakugan.
And Bakugan became the bridge to Paw Patrol.

From toys to TV shows to digital games, Ronnen learned how to turn imagination into global franchises.

His company went from humble beginnings to billions in revenue, with characters that reached kids in over 150 countries.

This is a story about missing, learning, moving fast, killing what does not work, and betting on what feels like magic. Because sometimes the thing that hurts the most becomes the reason you win.


00:00 Intro
02:26 Starting Spin Master and Early Products
05:03 Landing the First Major Kmart Order
09:20 Scaling Production and Building the Early Team
12:24 Testing Toys, Handling Failure, and Moving On
17:58 Passing on Beyblade
19:41 Creating Bakugan from an Inventor’s Idea
24:31 Turning Bakugan into a Global Franchise
30:20 Licensing, Entertainment, and the Disney Model
34:47 Developing Paw Patrol
39:02 Launching Paw Patrol Through Nickelodeon
41:28 International Business and Building Trust Overseas
46:59 Travel, Inspiration, and the Bakery Side Business
49:15 Why Your 20s Are the Best Decade to Start
53:31 The Future of Toys and Offline Play
56:50 What Happens When a Toy Fails
59:27 Legacy, Final Advice, and Closing


Find Ronnen Harary here
Instagram: https://www.instagram.com/noexpnec/

Check out his book!
https://www.penguinrandomhouse.....com/books/789812/no

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