How to sell to AI Agents

Presented by Zapier: https://zapier.com/

Guest link: https://www.linkedin.com/in/nevo-david/
https://postiz.com/?utm_source=l_nevo

Nevo David’s SaaS was stuck… until he started building for AI agents.

In this episode of The Next New Thing, Andrew Warner talks with Nevo David, the creator of Postiz, about how his revenue jumped to $45K+ MRR after a surprising shift: he stopped building primarily for humans and started building for agents.

Postiz began as a simple open-source social media scheduler — a crowded market with dozens of competitors. But Nevo found a “blue ocean” by leaning into open source and by quickly adapting to emerging AI workflows.

First came integrations with automation tools like Zapier, which helped users schedule content automatically and dramatically reduced churn.

Then came the real breakthrough.

When AI agent tools like OpenClaw began gaining traction, Nevo realized something important: agents need software that’s easy for them to operate programmatically.

Instead of optimizing only for APIs and human interfaces, he built a CLI (command-line interface) version of Postiz designed specifically for AI agents. The CLI dramatically reduces token usage, simplifies commands, and allows agents to interact with the product far more efficiently than sending long JSON API requests.

The result?
Developers building AI agents started using Postiz as the easiest way to publish content automatically — including one viral example where an OpenClaw agent named “Larry” generated TikTok slideshows that racked up massive views.

Nevo believes this pattern will only grow: future startups will increasingly design their products with CLIs and agent-friendly interfaces from day one.

This conversation explores what it looks like to build software in a world where AI agents — not just humans — are the primary users.



Episode Highlights / Timestamps
00:00 Revenue explodes after building for AI agents
00:18 The origin of Postiz as an open-source social media scheduler
01:12 Finding a “blue ocean” inside a crowded market
01:57 Adding MCP and early AI integrations
02:42 Why automation dramatically reduces churn
03:54 Growing Postiz to $17K–$20K MRR
04:03 Discovering OpenClaw and the shift toward agent-driven software
05:06 Building a CLI so agents can control Postiz
05:51 The viral “Larry” OpenClaw agent story
07:48 Why agents need strong documentation and skills
09:18 Turning a full API into a simple CLI with Claude
11:51 Why CLI tools may become the default interface for agent startups
12:45 The next startup idea: agent-native UGC video generation
13:03 Why CLI reduces token usage compared to APIs
16:21 Using Claude to build the CLI automatically
17:06 Postiz reaches $45K MRR

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