Paramount’s $110 billion Warner Bros. gamble | Decoder

Today, let’s talk about the big Paramount-Warner Bros. Discovery merger. Right now, Paramount head David Ellison is very much acting like he’s over the finish line after outbidding Netflix, which walked away after what seemed like a done deal.

Back in January, we asked Puck’s Julia Alexander to walk us through Netflix’s reasoning, and today we're digging into Paramount’s with Rich Greenfield, a media and entertainment analyst and cofounder of research firm Lightshed Partners. There’s a lot going on here, including the biggest question I’ve had throughout this entire saga: why would anyone want to buy Warner, which has basically killed every acquirer it’s had for the last quarter century? #tv #film #warnerbros #netflix #entertainment

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