Top repo explained: builds product + lands customers

Resources: https://thenextnewthing.ai/my-resources
Presented by Zapier: https://zapier.com/
Andrew Warner sits down with Affaan Mustafa to explore ECC, an open-source toolkit that helps turn ideas into products using structured AI coding workflows, research, testing, marketing, and user feedback.

Affaan demonstrates how ECC can take an idea, plan and build a prototype, run tests, create marketing videos, identify potential customers, and send highly targeted outreach. He explains how ECC combines deterministic engineering workflows with AI agents, including planning, test-driven development, specialized skills, orchestration, and deep research. The conversation also covers how ECC evolved beyond Claude Code, why Affaan built it around repeatable engineering practices, how users can chain skills together, and how the open-source community has contributed hundreds of specialized skills.

Links featured:

- ECC: https://github.com/affaan-m/ECC
- ECC Tools: https://ecc.tools/

00:00 - ECC: Build products with AI workflows
00:39 - Orchestrator: Build products using ECC skills
01:29 - Roast Your Idea: Analyze startup pitches
02:47 - 1Password: Securely manage environment credentials
03:21 - Tmux: Run multiple agent panes
03:57 - Orchestrator: Monitor parallel agents efficiently
04:31 - Claude Code: Fix failing tests automatically
06:29 - ECC: Reduce startup time significantly
07:30 - ECC Skills: Apply engineering workflows consistently
08:14 - ECC: Chain skills into complete workflows
09:03 - Roast Your Idea: Get real user feedback
10:05 - User Feedback: Iterate before scaling products
12:14 - X Network: Find targeted potential customers
13:29 - ECC: Personalize outreach using private context
14:17 - Marketing Video: Create targeted product promotion
15:28 - ECC: Expand beyond Claude Code
16:01 - Planning: Research and refine ideas
16:48 - Sub-Agents: Build detailed product specifications
17:31 - X Outreach: Send targeted customer messages
18:03 - ECC: Send personalized product outreach
18:51 - Open Source: Share and improve workflows
19:25 - ECC: Grow through community contributions

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