Why Everyone Is Talking About Meta’s New Muse Agent

Check out Muse, your personal AI agent. Redeem my code in Settings within 48 hours of joining and we'll both get 1 billion Muse tokens.

Code: IF17B3
Link: https://muse.ai/join

Link to Resources: https://thenextnewthing.ai/my-resources
Presented by Zapier: https://zapier.com/
Get your private invite or say hi to Michael: https://x.com/msg
Andrew Warner and Michael Galpert take an inside look at Muse, Meta’s new AI agent with its own computer, and explore what it can actually do across Instagram, Facebook, WhatsApp, web browsing, and everyday workflows.

Andrew sits down with Michael Galpert, an early OpenClaw user, to test Muse and see how far its agent capabilities go. Michael demonstrates how Muse can access Instagram data, export information into an Excel file, visualize relationships between followers, manage messages, and work with Meta’s ecosystem in ways that other AI agents often cannot. They explore Muse’s human-in-the-loop approval system, persistent memory, identity and personality settings, side chats, connectors, and its ability to communicate through channels like WhatsApp. Muse can also operate a cloud computer, open a browser, research products, and let users take control when needed.

The conversation also explores where Muse shines—and where it still falls short. Michael explains why the agent is particularly useful for people working with Facebook Marketplace, Facebook Ads, and Instagram, while Andrew and Michael test its ability to connect tools that don't have a built-in integration. They discuss Tailscale access to other computers, security and anti-spam protections, limitations with websites like Costco, and the difference between having one persistent agent versus multiple specialized agents. They also explore Muse’s personalized feeds and Ideas tab, which can suggest useful automations based on what the agent knows about you. After using Muse for several days, Michael shares why he sees it as a serious contender for how people may interact with AI agents in the future.

Links featured:

Muse — https://www.muse.ai/
OpenClaw — https://openclaw.ai/
Tailscale — https://tailscale.com/
Zapier SDK — https://zapier.com/sdk

00:00 - Introducing Muse
00:19 - Exporting Instagram Followers
01:38 - What Makes Muse Different
02:00 - Messaging on Facebook & Instagram
02:46 - Inbox, Memory & Agent Identity
03:25 - Human Approval for Messages
04:05 - Bulk Messaging
04:29 - Muse's Personality & Memory
05:11 - One Persistent Agent + Side Chats
06:12 - Muse's Connectors
07:34 - A Free Computer in the Cloud
07:53 - Using Muse Through WhatsApp
08:57 - Muse Controls a Web Browser
10:29 - Connecting Tools Without Built-In Integrations
11:20 - Creating Connectors on the Fly
12:51 - How Fast Is Muse?
13:18 - What Muse Is Good For
13:33 - Muse for Facebook & Instagram
14:27 - Security & Privacy
15:10 - Where Muse Still Falls Short
15:47 - One Agent vs. Multiple Personalities
16:17 - Trying Agents for Free
16:42 - Muse's Personalized Feeds
18:02 - Muse's Ideas Tab
18:47 - Michael's Muse Hot Take

Media/Sponsorship Inquiries: https://thenextnewthing.ai/l/sponsor

👉 Join us: https://thenextnewthing.ai/